Climate Change – It’s not about being a few degrees warmer.
‘Climate Change‘ is a terrible term for the human activity induced environmental degradation currently underway. The term is insipid and can lead to people dismissing the risks of ecosystem destruction and global warming caused by our excessive fossil fuel based energy consumption. Better terms could be ‘Environmental Poisoning’ or ‘Pollution Induced Suffocation and Starvation’ (a bit extreme perhaps, but makes you think) – surely stronger branding is required for what is likely to be the most significant contributor to human suffering of our time…